DEAR SHAREHOLDERS AND FRIENDS
Those of you who know us well, will undoubtedly agree that evolution has been integral to Homex’ DNA since our inception, some 21 years ago. Indeed, we are proud that Homex has successfully adapted to the changing dynamics of its customers and the housing market. In this year’s annual report to you, we would like to reflect on our evolution as a company and corporate citizen. Through the years, we have mindfully adapted our business model and processes to the changing economic landscape, to the realities of our markets and to the ever-changing needs and desires of our customers, among other issues, and this has kept us attuned to innovative thinking.
We believe that evolution is a living business process that stands for progress. Throughout our constant evolution, we have found new and interesting opportunities, some that enable us to grow our business, others to change and improve a process that often results in a more efficient way of doing things…while always leveraging acquired experience throughout our own and unique evolution process.
Having an attentive and flexible business mindset, always open to change, has been a driver of our success, and everyone at Homex has embraced the changes of evolution as an integral part of our culture and who we are. There are many appropriate examples of how Homex has successfully adapted to change and opportunity ranging from human needs, to business and financial management, to new construction technology. What follows is a discussion of Homex’ initiatives which we believe have had the most impact on our growth and success, and that today differentiate us from others in our industry.